SODIMAC DIY Videos

SODIMAC DIY Videos

Tutorial videos for the “Hágalo Usted Mismo” channel by Sodimac.

Tutorial videos for the “Hágalo Usted Mismo” channel by Sodimac.

Do it yourself (“Hágalo Usted Mismo”) videos developed at Múltiple SPA. Production and post-production agency. 

The project was developed alongside the Marketing and Copywriting team, Video Production team, and Post-production team. We developed a new brand identity for the program’s digital channels.

We created educational and informative material about projects using the wide variety of products distributed by Sodimac (the equivalent of IKEA in South America). These videos are the digital continuation to the TV program of the same name broadcast by the Chilean national television network TVN.

Below you can watch four out of the 30+ videos that we produced. See my roles below.

My roles

My roles

Art Direction

Visual brand identity

Visual asset production and illustrations

Animation and Motion graphics for online videos

Motion tracking