DIY Channel

Art Direction and animation of graphic content for videos of “Hágalo Usted Mismo” (Do It Yourself in Spanish) program broadcast by “Homecenter Sodimac”. Developed along with the “Múltiple SPA team”.

We worked side by side with Editorial Content, Marketing, Production and Video Edition areas to create educational and informative material about different projects and creative possibilities to use the wide variety of products distributed by “Homecenter Sodimac”. These videos are the digital continuation to the TV program of the same name broadcast by national television network “TVN”.

Designed for mobile devices, these videos redirect traffic between social media, website and other platforms.

Watch some of the videos!