A Fox's Journey

A Fox's Journey

A game to motivate actions to mitigate Climate Change at home

A game to motivate actions to mitigate Climate Change at home

The challenge was to design a videogame that motivated users to take pro-environmental actions in the effort to mitigate climate change.

The game aims to increase the user’s motivation and sense of agency by showing how our actions affect distant environments.

Story

Story

The Arctic Fox suffered the change in its environment. The arctic tundra shrank giving space to the boreal forest, where new hostile predators and human-produced pollution menace the existence of any animal incapable of adapting…or run away!

Your choices make the difference! You can help the Arctic Fox to get safely to its environment by guiding it and taking care of your own habits.

The Arctic Fox suffered the change in its environment. The arctic tundra shrank giving space to the boreal forest, where new hostile predators and human-produced pollution menace the existence of any animal incapable of adapting…or run away!

Your choices make the difference! You can help the Arctic Fox to get safely to its environment by guiding it and taking care of your own habits.

The game is divided into the main fox’s story and two parallel mini-games. Here the user must sort trash and have good energy-saving habits. The results of the mini-games directly affect the fox’s environment and the difficulty of the game.

Play Video
Game start menu
Second minigame: The user turn off the lights to prevent high energy consumption.
At the beginning of the game, the Boreal forest is clean. However, it is a dangerous environment for an Arctic Fox.
After playing the minigames, the user can see the consecuences in the environment.
Cutscene introducing the new predator: The Red Fox.
Final cutscene depicting the arctic fox arrival to its ideal environment

My roles

My roles

Art director, designer and producer of all graphic assets.

Research on emotion elicitation in games.

Conceptualization and game design. 

Level design based on emotional theories and UX principles.

Process: Character design

The character was design to show different emotional states in order to convey the emotional distress and elicit the same emotions in the player.

The character was design to show different emotional states in order to convey the emotional distress and elicit the same emotions in the player.

Arctic Fox
Red Fox

Environment Design

The different levels of the game are divided into three environments: Boreal Forest, Tundra, and Arctic.